Make no mistake -- AI is still on top of its game. Tuesday's season premiere averaged 33.2 million viewers, according to preliminary numbers from Nielsen Media Research.
That number is still huge, but when you view it in the show's context, it's a little disheartening. Consider this excerpt from an LA Times article:
For the first time since it became a winter TV staple back in 2003, "Idol's" season premiere did not improve on the previous year's debut. Not only was "Idol" down 11% compared with last season's all-time high for a season opener (37.4 million), it actually delivered the lowest premiere figures, among both total viewers and the crucial demographic of adults ages 18 to 49, since 2004.
Thoughts?
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2 comments:
THIS is why I love american idol auditions:
http://www.youtube.com/watch?v=ApyCGwajKiQ
you know, I think that the reason AI's been doing so poorly this year is because of the ridiculous amount of advertising and space fillers that the show has become famous for. I tried to get some of my friends excited about this season, and they all told me they've retired from AI-watching because it's just not worth their time watching all those Ford and Coke commercials. It almost seems like the singing has become the break from the commercials. They're selling us an hour of commercials, with AI as filler.
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